The Rice Undergraduate Marketing Association (RUMA) is the first undergraduate organization at Rice University focused on career development in the field of marketing. Founded in 2024 by current President Asianna Junge, RUMA has hit milestone after milestone over the course of its journey.
Four ideas guide everything RUMA does — from how we run meetings to how we pitch a brand. They're the reason we keep coming back.
Every project ships. Whether it's a brand audit for a Houston nonprofit or a 24-hour case competition, the work leaves our hands and goes somewhere.
Strategy lives next to design lives next to data. Business, CS, English, cog-sci — the best marketing happens at the seams.
New members run research. Sophomores pitch. Juniors lead pods. The board's job is to make room for the next generation to grow.
We're a club before we're a studio. The friendships, mentorship, and culture are why our work has any heart in it at all.
Nine Rice undergraduates lead RUMA's client work, competitions, recruiting, and operations. Together they steer a chapter of fifty-plus members.
President
Executive Vice President
VP External Affairs
VP Finance
VP Membership
VP Marketing + Communications
VP Design
VP Social Impact
Secretary
Our wider team is split across eight specialized pods — each led by a board member with the support of a faculty advisor.
Our flagship competition pod — strategists who research, deck, and pitch live at the AMA International Collegiate Conference each spring.
Budget owners for every RUMA project, sponsorship, and event. They keep our books clean and help directors plan within scope.
Our front door — sourcing client partnerships, sponsors, and competition opportunities, and replying to every email that lands in our inbox.
The team that runs the team. They plan GBMs, socials, retreats, and the rituals that make RUMA feel like a community, not a club.
Pro-bono marketing pods that pair with Houston nonprofits each semester. Past partners include Finca Tres Robles and Center of Healing for Racism.
Strategy leads embedded with each client pod — they translate a brand brief into a deliverable plan and steer the team through execution.
The visual voice of RUMA — guiding brand systems, decks, social, and every piece of work that goes out the door under our name.
Our onboarding pipeline for new members — a structured curriculum on consumer research, brand strategy, and copy before they join a client pod.