AMA Digital Marketing
3rd Place
A national digital-marketing case — RUMA placed 3rd overall out of chapters from across the country.
Our case competition pod takes briefs from real brands and the AMA, then ships a research-backed strategy and presentation in days, not months. Below — recent wins, our process, and a look at the work.
Spring 2026 — RUMA reached the semi-final round of the AMA Case Competition, sponsored by MLB & Deloitte, and presented directly to the Houston Astros front office at Minute Maid Park.
Every case looks different, but the rhythm is consistent. Four steps, tight timelines, and a deck we're proud to defend.
We unpack the prompt — who is this brand, what's the actual problem, what would success look like for the judges?
Audience interviews, secondary research, and a market scan compressed into 48–72 hours.
We lock the insight, the strategic bet, and the measurable outcomes the campaign drives.
Designed slides, tight talk-track, and a rehearsed Q&A. Then we go defend it on stage.
A rolling archive of the case competitions our pod has competed in. We aim to add one new outing each semester.
3rd Place
A national digital-marketing case — RUMA placed 3rd overall out of chapters from across the country.
Semi-Finalist
The AMA's flagship case competition, sponsored by MLB & Deloitte. RUMA advanced to the semi-final round and presented directly to the Houston Astros.
Outstanding Mention
A week-long chapter-wide competition recognizing the strongest AMA programming across the country. RUMA earned an Outstanding Mention.
Honorable Mention
RUMA's first year at the AMA Case Competition — an Honorable Mention finish in the club's inaugural competition season.
Conference fees, travel, and prep materials add up fast. Our sponsors are how we keep showing up at nationals — and the way Rice undergraduates get a foot in the door.